Oh! Typography and Emotions

„Oh! Typography and Emotions“ is my bachelor thesis from 2013. I was and still am super interested in typography and how you can use its magic influence in creating and developing emotions. Marketing and advertising is getting more and more personal so you also want to have a typo, thats attacts and affects the beholder.

Why do women feel attracted to light, playful fonts? Why do we use heavy, bold fonts when we want to say something with a strong meaning?

My bachelor thesis also explores the world of typography itself and expands to the meaning of types in history.

If you wanna have look, check it our here: http://bit.ly/2aggYWw (German only, I’m sorry!)